QMR
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]
QMR
المؤلف
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]طبع 1
قائمة
شناسنامه
العنوان واسم المؤلف
QMR / / edited by Gill Ereaut, Mike Imms & Martin Callingham]بيانات النشر
، 2002مالمواصفات الشكلية
7 v.؛ ; 25 cm.؛ : ill..الموضوع
Marketing researchQualitative research
المعرّفات المضافة
Callingham, Martin، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
اللغة
انگلیسیرقم الاسترجاع
المؤتمر:
الفهرس
کانورتور7 vols. in slip case.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
Includes bibliographical references and indexes.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
Includes bibliographical references and indexes.
