The growth drivers :
Andy Bird and Mhairi McEwan.
The growth drivers :
طبع 1
9781119953319 (hardback)
قائمة
شناسنامه
المدخل الرئيسي
Bird, Andy.، نویسندهالعنوان واسم المؤلف
The growth drivers : / Andy Bird and Mhairi McEwan.بيانات النشر
هوبوکن : Wiley,، 2012مالمواصفات الشكلية
xxi, 294 p. :؛ 24 cm.؛ ill. ;.الموضوع
Market segmentation.Economic development.
Investments.
BUSINESS & ECONOMICS / Marketing / General.
المعرّفات المضافة
McEwan, Mhairi.، نویسنده .
اللغة
انگلیسیرقم الاسترجاع
المؤتمر:
ديوي: 02658.8
Includes bibliographical references and index..
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
