Market research in practice
Paul Hague, Nick Hague & Carol-Ann Morgan.
Market research in practice
طبع 1
0-7494-4180-1
قائمة
شناسنامه
المدخل الرئيسي
Hague, Paul N.، نویسندهالعنوان واسم المؤلف
Market research in practice / Paul Hague, Nick Hague & Carol-Ann Morgan.بيانات النشر
London ; استرلینگ : Kogan Page، 2004مالمواصفات الشكلية
xii, 244 p.؛ 24 cm.؛ Tables, figures.الموضوع
Marketing research.مسلسل
(Market research in practice series.؛ )المعرّفات المضافة
Hague, Nick,1974-، نویسنده .
Morgan, Carol-Ann,1958-، نویسنده .
Morgan, Carol-Ann,1958-، نویسنده .
اللغة
انگلیسیرقم الاسترجاع
المؤتمر:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting..
reprinted 2004..
Includes bibliographical references (p. 221-235) and index..
reprinted 2004..
Includes bibliographical references (p. 221-235) and index..
