Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
David M. Boush, Marian Friestad, Peter Wright
Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
المؤلف
David M. Boush, Marian Friestad, Peter Wrightالناشر
Routledgeطبع 1
قائمة
شناسنامه
العنوان واسم المؤلف
Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection / David M. Boush, Marian Friestad, Peter Wrightبيانات النشر
نیویورک : Routledge، 2009مالمواصفات الشكلية
142 p.; 22 cm.الموضوع
Deceptive advertising -- United StatesMarketing -- United States
Consumer protection -- United States
اللغة
انگلیسیملاحظات
Includes bibliographical references.المحتويات
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills: prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education