Edition 1
9781781631898
Title and Author
Strategic Planning In Brand Management / / Edited By:Adan MillerPublication Details
، 2012مPhysical Description
viii, 264p. index؛ :263.series
(koros press limited/london, uk؛ )Language
انگلیسیRetrieval Number
Cataloger
کانورتورNotes
subjects:Brand name products--Management 2. product Management 3.Branding(Marketing)--Management 4. strategic planning.