QMR
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]
QMR
نویسنده
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]نسخه 1
فهرست
شناسنامه
عنوان و نام پدیدآور
QMR / / edited by Gill Ereaut, Mike Imms & Martin Callingham]مشخصات نشر
، 2002ممشخصات ظاهری
7 v.؛ ; 25 cm.؛ : ill..موضوع
Marketing researchQualitative research
شناسه های افزوده
Callingham, Martin، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
زبان
انگلیسیشماره بازیابی
کنگره:
فهرست نویس
کانورتوریادداشت
7 vols. in slip case.v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
Includes bibliographical references and indexes.
