Basic marketing

Name: Basic marketing
Author: / E. Jerome McCarthy, William D. Perreault.

Author

Edition 1

0-256-08398-3.

list

شناسنامه

Main Entry

McCarthy, E. Jerome (Edmund Jerome)، نویسنده

Title and Author

Basic marketing / / E. Jerome McCarthy, William D. Perreault.

Publication Details

بوستون : : Irwin، 1990م

Physical Description

xviii , 734 p.؛ ; 25 cm.؛ : ill. , diagrs..

Subject

Marketing
Management

Added Identifiers

Perreault, William D.، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes indexes..