Service marketing /
edited by Steve Baron.
Service marketing /
نویسنده
edited by Steve Baron.نسخه 1
9781849205740 (set : hrd.)
فهرست
شناسنامه
عنوان و نام پدیدآور
Service marketing / / edited by Steve Baron.مشخصات نشر
لسآنجلس : SAGE,، 2010ممشخصات ظاهری
4 v. :؛ 24 cm.؛ ill. ;.موضوع
Service industriesMarketing
Service industries
Management
Customer services
Marketing
Customer services
Management
فروست
(Sage library in marketing؛ )شناسه های افزوده
Baron, Steve, (J. Steve)، نویسنده .
زبان
انگلیسیشماره بازیابی
کنگره:
دیویی: 658.8
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service..
Includes bibliographical references..
Includes bibliographical references..
