Marketing and finance :
Malcolm McDonald, Brian D. Smith, Keith Ward.
Marketing and finance :
Edition 1
9781119953388 (pbk.)
list
شناسنامه
Main Entry
McDonald, Malcolm.، نویسندهContractual title
Marketing due diligence. .Title and Author
Marketing and finance : / Malcolm McDonald, Brian D. Smith, Keith Ward.Publication Details
هوبوکن : Wiley,، 2013مPhysical Description
xvii, 253 p. :؛ 26 cm؛ ill. ;.Subject
CorporationsValuation
Corporations
Investor relations
Stocks
Marketing
Stocks
Prices
Economic value added.
Risk assessment.
Added Identifiers
Smith, Brian D., (Brian David),1961-، نویسنده .
Ward, Keith,1949-، نویسنده .
Ward, Keith,1949-، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Dewey: 02658.8
Revision of the author's Marketing due diligence..
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading..
Includes bibliographical references (pages 243-244) and index..
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading..
Includes bibliographical references (pages 243-244) and index..
