The growth drivers :
Andy Bird and Mhairi McEwan.
The growth drivers :
نویسنده
Andy Bird and Mhairi McEwan.نسخه 1
9781119953319 (hardback)
فهرست
شناسنامه
سرشناسه
Bird, Andy.، نویسندهعنوان و نام پدیدآور
The growth drivers : / Andy Bird and Mhairi McEwan.مشخصات نشر
هوبوکن : Wiley,، 2012ممشخصات ظاهری
xxi, 294 p. :؛ 24 cm.؛ ill. ;.موضوع
Market segmentation.Economic development.
Investments.
BUSINESS & ECONOMICS / Marketing / General.
شناسه های افزوده
McEwan, Mhairi.، نویسنده .
زبان
انگلیسیشماره بازیابی
کنگره:
دیویی: 02658.8
Includes bibliographical references and index..
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
