Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
David M. Boush, Marian Friestad, Peter Wright
Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection
نویسنده
David M. Boush, Marian Friestad, Peter Wrightناشر
Routledgeنسخه 1
فهرست
شناسنامه
عنوان و نام پدیدآور
Deception in the marketplace: the psychology of deceptive persuasion and consumer self protection / David M. Boush, Marian Friestad, Peter Wrightمشخصات نشر
نیویورک : Routledge، 2009ممشخصات ظاهری
142 p.; 22 cm.موضوع
Deceptive advertising -- United StatesMarketing -- United States
Consumer protection -- United States
زبان
انگلیسییادداشت
Includes bibliographical references.مندرجات
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills: prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education