Strategic Brand Management

Name: Strategic Brand Management
Author: / Kevin Keller. Tony Aperia. Mats Georgson

Author

Edition 1

9780273737872

list

شناسنامه

Main Entry

Keller, Kevin, author، نویسنده

Title and Author

Strategic Brand Management / / Kevin Keller. Tony Aperia. Mats Georgson

Publication Details

، 2012م

Physical Description

xxv, 940p. index؛ :917.

Subject

Brand name products-Management
Brand name products-Europe-Management

series

(pearson education؛ )

Added Identifiers

Aperia, Tony، نویسنده .
Georgson, Mats، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

Cataloger

کانورتور

Notes

English.