QMR
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]
QMR
Author
/ edited by Gill Ereaut, Mike Imms & Martin Callingham]Edition 1
list
شناسنامه
Title and Author
QMR / / edited by Gill Ereaut, Mike Imms & Martin Callingham]Publication Details
، 2002مPhysical Description
7 v.؛ ; 25 cm.؛ : ill..Subject
Marketing researchQualitative research
Added Identifiers
Callingham, Martin، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
Ereaut, Gill، نویسنده .
Imms, Mike، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Cataloger
کانورتور7 vols. in slip case.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
Includes bibliographical references and indexes.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
Includes bibliographical references and indexes.
