
/ edited by Michael J. Baker
Author
/ edited by Michael J. BakerEdition 1
1-86152-635-0
Title and Author
The IEBM encyclopedia of marketing / / edited by Michael J. BakerPublication Details
استرالیا : : Thomson Learning، 1999مPhysical Description
xiii, 865p.؛ ; 24 cm؛ : ill..Subject
MarketingAdded Identifiers
Language
انگلیسیRetrieval Number