European casebook on managing industrial and business-to-business marketing

Name: European casebook on managing industrial and business-to-business marketing
Author: / edited by per V. Jenster

Author

/ edited by per V. Jenster

Edition 1

0-13-097148-0

list

شناسنامه

Title and Author

European casebook on managing industrial and business-to-business marketing / / edited by per V. Jenster

Publication Details

نیویورک : : Prentice Hall، 1994م

Physical Description

xxvii, 444 p.؛ ; 23 cm؛ : ill..

Subject

Industrial marketing
Europe
Management
Case studies

series

(The European casebook series on management؛ )

Added Identifiers

Jenster, Per V، ویراستار .
IMD International (Institute)، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references.