Principles of advertising & IMC
/ Tom Duncan
Principles of advertising & IMC
Author
/ Tom DuncanEdition 1
0-07-111118-2
list
شناسنامه
Main Entry
Duncan, Tom (Thomas R.)، نویسندهTitle and Author
Principles of advertising & IMC / / Tom DuncanPublication Details
بوستون : : McGraw-Hill، 2005مPhysical Description
xxvii, 774 p.؛ ; 29 cm؛ : col. ill..Subject
Brand name produtsMarketing
Management
series
(The McGraw-Hill/ Irwin series in marketing؛ )Added Identifiers
Duncan, Tom (Thomas R). IMC، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Revision of: IMC/Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
Includes bibliographical references and index.
