Effective advertising
by Gerard J. Tellis
Effective advertising
Author
by Gerard J. TellisEdition 1
0-7619-2253-9
list
شناسنامه
Main Entry
Tellis, Gerard J, 1950-، نویسندهTitle and Author
Effective advertising / by Gerard J. TellisPublication Details
Thousand Oaks, California; لندن New Delhi : Sage Publications، 2004مPhysical Description
203 p.؛ 23 cm.؛ ill. exhibits.Subject
AdvertisingConsumers
Attitudes
Language
انگلیسیRetrieval Number
Congress:
Includes bibliographical references: notes (at the end of each chapter) and index.
