Principles and practice of marketing

Name: Principles and practice of marketing
Author: / David Jobber

Author

Edition 1

0-07-707935-3

list

شناسنامه

Main Entry

Jobber, David, 1947-، نویسنده

Title and Author

Principles and practice of marketing / / David Jobber

Publication Details

نیویورک : : McGraw - Hill، 1995م = , [1995]

Physical Description

xx, 754 p.؛ ; 25 cm؛ : ill. (some col.).

Subject

Marketing
Marketing
Europe
Case studies

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references and index.