Global marketing strategies

Name: Global marketing strategies
Author: / Jean - pierre Jeannet, Hubert D. Hennessey

Author

Edition 1

list

شناسنامه

Main Entry

Jeannet, Jean - Pierre، نویسنده

Title and Author

Global marketing strategies / / Jean - pierre Jeannet, Hubert D. Hennessey

Publication Details

بوستون : : Houghton Mifflin، 1992م

Physical Description

xxiii, 899 p.؛ ; 24 cm؛ : ill..

Subject

Export marketing
Management
Export marketing
Management
Case studies

Added Identifiers

Hennessey, Hubert D.، نویسنده .
Jeannet, Jean - Pierre.International marketing management، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Rev, ed of : International marketing management, c 1988.

Includes bibliographical references and index.