Principles of service marketing and management
/ Christopher Lovelock , Lauren Wright
Principles of service marketing and management
Edition 1
0-13-676875-x
list
شناسنامه
Main Entry
Lovelock, Christopher، نویسندهTitle and Author
Principles of service marketing and management / / Christopher Lovelock , Lauren WrightPublication Details
نیوجرسی : : Prentice - Hall، 1999مPhysical Description
xvii, 414 p.؛ :ill .; 28cm.Subject
Service industriesunited States
Marketing
Service industries
united States
Management
Added Identifiers
Wright, Lauren، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
انگليسي.
Includes bibliographical reference (p. 388- 403) and index.
Includes bibliographical reference (p. 388- 403) and index.
