
/ [edited by] Christopher H. Lovelock Chrles B. Weinberg, optional personal computer software John D. Claxton, Charles B. Weinberg
Author
/ [edited by] Christopher H. Lovelock Chrles B. Weinberg, optional personal computer software John D. Claxton, Charles B. WeinbergEdition 1
0-07-038789-3
Title and Author
Marketing Challenges / / [edited by] Christopher H. Lovelock Chrles B. Weinberg, optional personal computer software John D. Claxton, Charles B. WeinbergPublication Details
نیویورک : : McGraw - Hill Book Co، 1989مPhysical Description
x1, 671 p.؛ ; 23 cm؛ : ill., table.Subject
Marketingseries
(McGraw-Hill Series in Marketing؛ )Added Identifiers
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