Readings in global marketing management,

Name: Readings in global marketing management,
Author: / edited by C. Robert Patty [and] Harvey L. Vredenburg.

Author

Edition 1

list

شناسنامه

Main Entry

Patty, CRobert,، مفسر

Title and Author

Readings in global marketing management, / / edited by C. Robert Patty [and] Harvey L. Vredenburg.

Publication Details

نیویورک : : Appleton - Century - Crofts, Inc، 1969م

Physical Description

xix, 504p. illus.؛ ; 24 cm..

Subject

Marketing management
Addresses, essays, lectures

Added Identifiers

Vredenburg, Harvey L. ,، مفسر .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references..