Strategic marketng management

Name: Strategic marketng management
Author: / David W. Cravens , Charles W. Lamb

Author

Edition 1

0-256-07898-x

list

شناسنامه

Main Entry

Cravens, Diavid W، نویسنده

Title and Author

Strategic marketng management / / David W. Cravens , Charles W. Lamb

Publication Details

هوم‌وود : : Irwin INC، 1990م

Physical Description

xviii, 742 p.؛ : ill .; 24cm.

Subject

Marketing
Case studies

Added Identifiers

Lamb, Charles W، نویسنده .
Cravens, David W. Strategic marketing cases and applications، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Rev. ed. of : Strategic marketing cases and applications . 2nd ed. 1986.