Marketing management

Name: Marketing management
Author: / David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Author

Edition 1

0-256-05547-5

list

شناسنامه

Main Entry

Cravens, David W، نویسنده

Title and Author

Marketing management / / David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Publication Details

هوم‌وود : : Richard D. Irwin؛ Tokyo : : Toppan، 1989م = 1989م

Physical Description

xx, 714 p.؛ ; 23 cm؛ : fig..

Subject

Marketing
Management

Added Identifiers

Hills, Gerald E.IIIWoodruff, Robert B.، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references and index.