Marketing management., text and cases

Name: Marketing management., text and cases
Author: / by Douglas. J. Dalrymple, and Leonard J. par Santa Barbara

Author

Edition 1

list

شناسنامه

Main Entry

Dalrymple, Douglas. J، نویسنده

Title and Author

Marketing management., text and cases / / by Douglas. J. Dalrymple, and Leonard J. par Santa Barbara

Publication Details

نیویورک : : John Wiley & Sons، 1976م

Physical Description

ix., 641 p., illus., plates, maps., (Wiley marketing series).

Subject

Marketing management
Marketing management
Case studies

Added Identifiers

Parsons, Leonard J، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references and index.