Advertising and promotion management

Name: Advertising and promotion management
Author: / John R.Rossiter,Larry Percy

Author

Edition 1

0-07-100278-2

list

شناسنامه

Main Entry

Rossiter,John R، نویسنده

Title and Author

Advertising and promotion management / / John R.Rossiter,Larry Percy

Publication Details

نیویورک : : St Louis McGraw -Hill، 1987م

Physical Description

xix,649p.؛ ; 21 cm؛ : ill,table.

Subject

Advertising
Sales promotion

series

(McGraw - Hill series in marketing؛ )

Added Identifiers

Percy Larry، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

انگليسي.

Includes bibliographical references amd index.