Strategic brand management /

Name: Strategic brand management /
Author: Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.

Author

Edition 1

9780199565214 (pbk.)

list

شناسنامه

Main Entry

Elliott, Richard H.، نویسنده

Title and Author

Strategic brand management / / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.

Publication Details

آکسفورد New York : : Oxford University Press,، 2011م

Physical Description

xv, 303 p. :؛ 25 cm.؛ ill. ;.

Subject

Product management.
Strategic planning.

Added Identifiers

Percy, Larry.، نویسنده .
Pervan, Simon.، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:

Includes bibliographical references (p. 283-284) and index..