Imaging in advertising :
Fern L. Johnson.
Imaging in advertising :
Author
Fern L. Johnson.Edition 1
9780415978811
list
شناسنامه
Main Entry
Johnson, Fern L.، نویسندهTitle and Author
Imaging in advertising : / Fern L. Johnson.Publication Details
نیویورک : Routledge,، 2008مPhysical Description
xv, 251 p. :؛ 24 cm.؛ ill. ;.Subject
AdvertisingSocial aspects
Symbolism in advertising.
Culture.
Language
انگلیسیRetrieval Number
Congress:
Dewey: 042659.1
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame..
Includes bibliographical references (p. [236]-244) and index..
Includes bibliographical references (p. [236]-244) and index..
