Strategic sport communication /
Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.
Strategic sport communication /
Edition 1
9780736065245
list
شناسنامه
Main Entry
Pedersen, Paul Mark.، نویسندهTitle and Author
Strategic sport communication / / Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella.Publication Details
شمپین : Human Kinetics,، 2007مPhysical Description
xi, 396 p. :؛ 29 cm.؛ ill. ;.Subject
Sports administration.Communication in sports.
Added Identifiers
Miloch, Kimberly S.,1972-، نویسنده .
Laucella, Pamela C.,1964-، نویسنده .
Laucella, Pamela C.,1964-، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Dewey: 9796.06
Study of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the strategic sport communication model (SSCM) -- Personal sport communication -- Organizational and leadership communication in sport -- Sport publishing and print sport communication -- Electronic and visual sport communication -- Online sport communication and the new sport media -- Sport advertising -- Public relations and crisis communication in sport -- Sport communication research -- Sociological aspects of sport communication -- Legal issues in sport communication..
Includes bibliographical references (p. 357-379) and index..
Includes bibliographical references (p. 357-379) and index..
