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Edition 1

9782940411740 (pbk.)

شناسنامه

Main Entry

Leonard, Neil, (Graphic designer)، نویسنده

Title and Author

Design research : / Neil Leonard, Gavin Ambrose.

Physical Description

192 pages :؛ 23 cm.؛ illustrations ;.

Subject

Graphic arts.
Graphic design (Typography)
Commercial art.
Commercial art.
Graphic arts.
Graphic design (Typography)

series

(Basics graphic design ;؛ 02)

Added Identifiers

Ambrose, Gavin.، نویسنده .

Language

انگلیسی

Retrieval Number

Congress:
Dewey: 741.6

Cataloger

کانورتور
The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : The brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conducting research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion..

Includes bibliographical references and index..

Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.--.

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