The growth drivers :
Andy Bird and Mhairi McEwan.
The growth drivers :
Edition 1
9781119953319 (hardback)
list
شناسنامه
Main Entry
Bird, Andy.، نویسندهTitle and Author
The growth drivers : / Andy Bird and Mhairi McEwan.Publication Details
هوبوکن : Wiley,، 2012مPhysical Description
xxi, 294 p. :؛ 24 cm.؛ ill. ;.Subject
Market segmentation.Economic development.
Investments.
BUSINESS & ECONOMICS / Marketing / General.
Added Identifiers
McEwan, Mhairi.، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Dewey: 02658.8
Includes bibliographical references and index..
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--.
