After the American century
Brian T. Edwards.
After the American century
Author
Brian T. Edwards.Edition 1
978-0-231-17401-5
list
شناسنامه
Main Entry
Edwards, Brian T.,author.1968-، نویسندهTitle and Author
After the American century / Brian T. Edwards.Publication Details
نیویورک : Columbia University Press، 2017مPhysical Description
xv, 268 p.؛ 24 cm.؛ figure.Subject
Popular cultureUnited States
Popular culture
Middle East
Orientalism
United States
Ethnic attitudes
Middle East
Culture diffusion
Middle East
Globalization
Social aspects
Middle East
United States
Relations
Middle East
Middle East
Relations
United States
Middle East
Civilization
21st century
Language
انگلیسیRetrieval Number
Congress:
Notes
After the American century : ends of circulation -- Jumping publics : Egyptian fictions of the digital age -- Argo fuck yourself : Iranian cinema and the curious logics of circulation -- Coming out in Casablanca : Shrek, sex, and the teen pic in contemporary Morocco -- Epilogue: Embracing orientalism in the homeland..paperback edition..
Includes bibliographical references: notes (p. 227-254) and index..
"When Henry Luce announced in 1941 that we were living in the 'American century,' he believed that the international popularity of American culture made the world favorable to U.S. interests. Now, in the digital twenty-first century, the American century has been superseded, as American movies, music, video games, and television shows are received, understood, and transformed in unexpected ways. How do we make sense of this shift? Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange that are innovative, accelerated, and full of diversions. Shaped by the digital revolution, these paths are entwined with the growing fragility of American 'soft' power. They indicate an era after the American century, in which popular American products and phenomena--such as comic books, teen romances, social-networking sites, and ways of expressing sexuality--are stripped of their associations with the United States and recast in very different forms. Arguing against those who talk about a world in which American culture is merely replicated or appropriated, Edwards focuses on creative moments of uptake, in which Arabs and Iranians make something unpredicted. He argues that these products do more than extend the reach of the original. They reflect a world in which culture endlessly circulates and gathers new meanings"--From publisher's website..
