
Philip Kotler, Gary Armstrong.
Edition 1
0-13-121276-1
Main Entry
Kotler, Philip.، نویسندهTitle and Author
Principles of marketing / Philip Kotler, Gary Armstrong.Publication Details
آپر سدل ریور : Pearson / Prentice Hall, Pearson educational International,، 2004مPhysical Description
xxix, 661 p. :؛ 29 cm.؛ ill., figures, Tables ;.Subject
Marketing.Added Identifiers
Language
انگلیسیRetrieval Number
Notes
includes appendixes..