Marketing management
David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Edition 1
list
شناسنامه
Main Entry
Cravens, David W.، نویسندهTitle and Author
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.Publication Details
هوموود : Irwin, Inc؛ Delhi: : All India Traveller Bookseller، 1988مPhysical Description
xx, 714 p.؛ 25 cm.؛ figures,Tables [exhibits].Subject
MarketingManagement
series
(The Irwin series in marketing.؛ )Added Identifiers
Hills, Gerald E.، نویسنده .
Woodruff, Robert B.، نویسنده .
Woodruff, Robert B.، نویسنده .
Language
انگلیسیRetrieval Number
Congress:
Notes
first Indian Edition..Includes bibliographical references: notes (at the end of each chapter) and index..
