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Media messages and public health: a decisions approach to content analysis

by Amy B. Jordan ... [et al.]

Media messages and public health: a decisions approach to content analysis

Author

by Amy B. Jordan ... [et al.]

Edition 1

شناسنامه

Title and Author

Media messages and public health: a decisions approach to content analysis / by Amy B. Jordan ... [et al.]

Publication Details

نیویورک : Routledge/Taylor and Francis Group، 2009م

Physical Description

xvii, 270 p.; 24 cm.

Subject

Mass media in health education
Content analysis (Communication)
Health behavior
Communication in medicine
Health Education
Mass Media
Attitude to Health
Health Behavior
Health Promotion
Information Dissemination methods

Language

انگلیسی

Notes

Includes bibliographical references and index.

Contents

Using theory to inform content analysis / Manganello & Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] -- (De)coding television's representation of sexuality : beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects : the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television : a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein
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