Pink globalization: Hello Kitty's trek across the Pacific
Christine R. Yano
Pink globalization: Hello Kitty's trek across the Pacific
Author
Christine R. YanoPublisher
Duke University PressEdition 1
list
شناسنامه
Title and Author
Pink globalization: Hello Kitty's trek across the Pacific / Christine R. YanoPublication Details
دورهام : Duke University Press، 2013مPhysical Description
xiv, 322 pages; ill ; 23 cm.Subject
Hello KittyExports -- Japan
Character merchandising
Globalization
Japan -- Commerce
Language
انگلیسیIncludes bibliographical references )p. 992-213( and index.
Contents
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline